The designer is the professional in charge of the development of the design. Generally speaking, the designer is in charge of the engineering of industrial processes such as the creation of a new chair, the decoration of a house, etc., and of marketing, publicity and communication such as the creation of a corporate Logo, product packaging, etc. Designers work with the following task order.
Request: it is the moment in which a person (the client) gets in touch with the designer to develop any type of project. At this step the designer receives the client’s ideas and re proposes if he deems it convenient. At this point the most important thing is to check that there is a real understanding between the client and the designer, all doubts, or unresolved or insufficient ideas must be dissipated and they must agree on the estimated price, deadlines and the organization of the job. Organization is crucial: it must be made clear that the client will have to participate actively on the project and will have to do so with commitment.
Budget: after the first meeting with the client, the designer will draw up a detailed budget which will contain the detailed price of the job, deadlines, handing in and stage completion regime, and way of payment. The submission of the budget is the last step before starting the job. Should the client reject the budget this can be adjusted by changing or taking out some benefits or the relation may finish.
Handing in: once the budget is approved, the designer will give the client some sketches with the initial concepts of the job (Logo outline, decoration sketch, etc.). Once this first presentation is done the client will have an idea of what the designer has in mind and may check if it is the same he has been thinking of.
If it is something similar, he will only have to tell the designer the changes he wants to make, where to make a point in, etc. If it is far from to what the client expected, two things may happen: start from scratch and hand in new sketches (with the corresponding direction of the client of what is it that he actually wants) or strike the client with the designer’s ideas and thus decide to replace the client’s with them. If the latter happens, the process is the same as that of the first case: the client will say where to make a point in, etc.
Proposal: at this point the designer shows the client a far more complex and comprehensive work. Although it is not the finished work, it is a quite accurate approximation. At this stage the last modifications are done and the presentation is repeated until the client is satisfied. When this is so they move on to the next step.
Conclusion: here the designer goes over the details of the approved work and does the fine work. It can be a rather slow process. Once the work on details is finished the final presentation of the project is done. If this presentation is approved then the work is over.
The above mentioned and developed steps are usually repeated several times until they arrive at the correct point. However, many people hiring designers believe that they can order him to change things countless times and this is not so. In the first and second steps the limit is set for the number of presentations there will be per step. For instance, there can be three or four types of sketches subject to 4 revisions.